Increase patient volume and accelerate growth through innovative digital marketing strategies.
Our services are trusted by some of the biggest names in the podiatry field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped podiatry practices soar to new heights with proven patient generation tactics.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the podiatry services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your podiatry practice’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Cardinal will target specific keywords and markets to get your search rankings where they need to be.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people interested in the treatments you offer. We use segmentation to identify prospective clients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your podiatry practice’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.
If you’re not tracking your podiatry practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find a new podiatrist is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
According to research by the Pew Internet & American Life Project, more than 80% of consumers (about 93 million Americans) use the internet to learn of health-related information. When consumers have questions regarding their health and well-being, they go online for answers instead of consulting with a medical professional – that’s also true when they look for healthcare providers. If you’re looking to take your podiatry marketing to the next level, you should consider working with a reputable digital marketing agency. Cardinal Digital Marketing is an industry leader of specialized healthcare marketing. We’ll give your marketing campaign the much-needed boost and help you acquire more patients.
Cardinal will help you stand out among the crowd and put you in front of potential patients. While some patients are referred to a podiatrist, others search online for a provider. Cardinal’s comprehensive marketing strategy can connect those prospective podiatry patients to your practice. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
No. We can move on to the planning phase of your marketing campaign, provided that you have a perfectly functional WordPress website. Your website needs to be on WordPress, so we can adequately optimize it and achieve your marketing goals. We highly recommend WordPress to our clients for its ease of use, versatility in customization, well-designed backend, and SEO-friendly tools.
In case you’re unhappy with your current podiatry website, our team of web design experts is more than happy to lend a hand. Our talented web design team will help you develop a professional-looking website with responsive design and strong SEO foundations. In addition, your website will work flawlessly on desktop computers and mobile devices.
Our goal is to develop a high-quality and SEO-optimized podiatry website where visitors can find relevant information about your practice and be gently guided to your conversion funnels.
Digital marketing is about playing the long game. Although you may see quick results through link manipulation and other black-hat tactics, whatever progress you’ll receive is temporary and will only lead to severe penalties from search engines and ad platforms. Meanwhile, if you want long-lasting, meaningful results from your campaign, you should think of digital marketing as a long-term commitment.
That said, the timeline for results may vary based on factors like marketing maturity, competition, and required services. For example, PPC management has the potential to deliver relatively quick results within 90 days. On the other hand, a full-scale SEO plan will take time to develop and execute and may show results in six months to a year.
At Cardinal, we set performance-oriented goals for all our clients every three months. We’re big advocates of transparency, so we regularly provide in-depth reports, KPIs, and campaign roadmaps in our effort to keep our partners in the loop.
Sure. As a full-service digital marketing agency, we offer a wide range of services that will help catapult your podiatry practice to new heights and increase your patient base. Do you want to increase your search rankings? Our SEO team has got you covered. Are you looking for ways to reduce high CPAs in your paid search campaign? PPC optimization is one of our core services. Do you want to leverage the power of social media to increase brand awareness? We offer Facebook Ads marketing as well. Please think of us as your one-stop shop for innovative digital marketing solutions.
When you choose Cardinal, we’ll come in as your strategic growth partner and take the reins of your marketing campaign. Meanwhile, if you already have an in-house team, we can come on board as consultants and work with your team to achieve your growth targets.
There are numerous strategies to increase brand awareness and attract local patients to your podiatry clinic, including Facebook Ads. Paid media marketing via Facebook not only works great for building local brand awareness, but it’s also beneficial for targeting specific users, such as those looking for particular services like ankle sprains and diabetic foot issues.
Facebook lets you target users based on various parameters like geographic location, interests, and even value-based Lookalike Audiences. Thanks to the platform’s robust ad-targeting features, your Cardinal team will manage and structure your Facebook campaign to target users looking for podiatry services. While we’re at it, we can also revamp your ad creatives to meet Facebook’s best practices.
It looks like you need help optimizing your conversion rates. Lucky for you, Cardinal is one of the country’s best CRO (conversion rate optimization) agencies. Our extensive CRO experience will help increase the percentage of visitors passing through your sales funnel across multiple touchpoints. For instance, we can engage more podiatry visitors with patient-first creatives and refined messaging that addresses their pain points, resulting in higher-quality leads and more phone calls and appointments.
In addition, we make it a breeze for visitors to navigate your website with top-notch web design and gently guide them toward your sales funnels. Our CRO solutions will help you make the most of your marketing budget.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Cardinal will develop a winning strategy to help you compete in today’s healthcare market. Targeted SEO, PPC, and proactive reputation management will help you stay ahead of other practices. Let Cardinal take your podiatry practice to the next level.
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