Expand your patient pipeline with powerful LASIK marketing strategies.
Our services are trusted by some of the biggest names in the LASIK and cataract surgery field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped LASIK and cataract surgery groups soar to new heights with proven patient generation tactics.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the LASIK and cataract surgeries you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your LASIK practice’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Our goal is to drive people to your website and convert those leads into loyal patients.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people who are interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your LASIK practice’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.
If you’re not tracking your LASIK practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find a new LASIK or cataract surgeon is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello, higher conversion rates and new patients!
LASIK is a refractive eye surgery that reshapes the cornea to improve vision. The procedure can benefit patients who suffer from near-sightedness, far-sightedness, and astigmatism. LASIK surgery is performed as an outpatient surgery and has a low rate of complications. Digital marketing is an essential tool for growing your patient base in the competitive LASIK industry. Patients will be able to find your practice through your excellent marketing and eye-catching website. Cardinal’s comprehensive marketing strategy can connect prospective LASIK patients to your practice so they can receive treatment and get the vision they’ve dreamed of.
According to the FDA, an estimated 600,000 people undergo LASIK surgery each year. These patients are looking for an alternative to wearing glasses or contact lenses. Many people search online to find ophthalmologists that perform this popular procedure. Cardinal’s digital marketing strategies can drive these patients to your LASIK facility. SEO is a foundational strategy that will help you appear on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
No. If your LASIK website is on WordPress and is structured well with good web design, we can proceed with planning your digital marketing strategy. If it’s not, we can help move your website to WordPress. It’s not just the most popular content management system (CMS) out there; it’s also easy to use, scale, SEO-friendly, and has a well-designed back end.
On the other hand, if your website could use some improvements in design and structure, Cardinal is ready to lend a hand. Our expert web design and development team specializes in building beautiful, fast, optimized websites for search engines. In addition, our websites are scalable, so you can have a LASIK treatment website that grows with your practice.
The most reasonable answer to this question is: it depends.
Digital marketing is not a one-time thing that you can do overnight and be done with it. It takes time (a lot) and expertise, and best practices involve long-term strategies and execution. If an agency promises quick and easy results, it’s either they’re not being truthful or they use black-hat techniques–the latter can get your website penalized by search engines and ad platforms.
That said, Cardinal always sets performance-oriented goals for all clients every three months. We’re in constant communication to ensure that you’re meeting your KPIs. The actual time frames for noticeable results depend on the services you need. For example, you’ll likely see your PPC campaign take off within 90 days. On the other hand, a full-scale SEO campaign may take 3-6 months up to a year before you can see changes in your search rankings.
The time frame also depends on numerous factors, like where you’re starting marketing-wise, your industry and competitors, and your budget.
Sure, but with some exceptions. Cardinal is a full-service digital marketing agency that specializes in helping healthcare businesses achieve their growth targets with scalable strategies. Please think of us as your one-stop shop for online marketing solutions like SEO, PPC Management, Conversion Rate Optimization, Web Design, Facebook Advertising, and more. However, we don’t handle traditional “offline” marketing (we’re a digital-only agency).
When you work with Cardinal, know that you’re working with the nation’s top healthcare performance marketing agency. Aside from having intimate knowledge of the ins and outs of the LASIK and cataract surgery arena, we know what it takes to grow multi-location healthcare groups. Thanks to our excellent 60+ person team and proven patient-generation strategies.
If you have an in-house team, we’re happy to collaborate as partners and work towards achieving your business and marketing goals.
Sure, we can shift our focus to the services you wish to highlight. When onboarding new clients, we conduct a strategy session to ensure that we understand your business priorities and goals. The service lines, brands, and locations most critical to your eye care clinic are our top priority.
If you want to market your practice’s other services other than LASIK procedures, we can start with marketing your special services (e.g., cataract surgeries, eyelid procedures, etc.), then move on to your bread-and-butter procedures like LASIK. One of the best methods to grow specific service lines is by personalizing your PPC campaigns to target potential patients that are specifically looking for a clinic that can provide cataract surgeries.
Cardinal will optimize your PPC campaign by refining keyword strategies, optimizing account structure, and polishing ad copy/creatives. This way, we’re putting the services your clinic offers in front of the right people (i.e., people searching for “cataract surgery near me”).
In our experience, LASIK surgery is one of the most competitive verticals, which generally means high CPAs. Lucky for you, Cardinal has an incredible team of PPC experts that can optimize your campaign to drive more qualified leads at an efficient cost.
In one of our previous wins in the LASIK marketing arena, we managed to increase leads and conversion rates while delivering consistently low CPAs. It all boiled down to developing a well-structured account focused on driving high-quality leads, creating strong landing page experiences focused on conversions, and rigorous testing and optimization to improve performance.
Our Google Advertising has generated over 30 leads in the last month and we have converted those into 5 surgeries.
The medical marketing experts at Cardinal will develop the right plan to grow your LASIK practice. Our proven strategies include SEO, paid advertising, an optimized and responsive website, and reputation management. Let Cardinal transform your LASIK marketing.
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