Performance Marketing For Gastroenterology Practices

Not really. Provided you have an existing gastroenterology website that functions well and is well-designed, we can begin crafting your marketing strategy. Our only soft requirement is that your website should be on WordPress. As far as CMS platforms go, we prefer working with WordPress because it’s user-friendly, scalable, highly customizable, and has built-in SEO tools.

In case you’re unhappy with how your website looks and functions, Cardinal can help. We’re proud of our talented web design teams, which will help develop a sleek-looking gastroenterology website with a strong SEO foundation. Furthermore, we’ll create your website with responsive design in mind so it works flawlessly for desktop and mobile users.

Lastly, we ensure that once visitors find your website, they can quickly find the information they’re looking for and easily book an appointment with a healthcare professional.

It really depends.

Digital marketing is about playing the long game, but it’s more than worth the wait. If you want immediate results, Cardinal is not your agency. On the flip side, if you wish for long-term, meaningful data-driven results via comprehensive planning and multi-pronged strategies, we are your strategic growth partner.

The actual timelines for results will depend on your marketing maturity, the competition, and the services you need. For example, we tell clients that their PPC campaigns may take off within 90 days. Meanwhile, an in-depth SEO plan may take 3-6 months to a year before it yields noticeable results.

Even without actual results (at first), you can trust your Cardinal team is working behind the scenes to achieve your goals. To keep you in the loop, we regularly send detailed reports, KPIs, and roadmaps, so you know exactly what we’re doing and the expected impacts.

Sure, we can. Cardinal is the nation’s best full-service digital marketing agency that provides a wide range of services to grow healthcare businesses, including gastroenterology. From SEO to conversion rate optimization (CRO) to Facebook advertising to PPC management, we offer best-in-class digital marketing solutions that will ignite growth for your gastroenterology brand and patient base. The only services we don’t cover are email marketing, organic social media posts, and traditional “offline” marketing (We’re a digital agency).

As your strategic growth partner, we will leverage our knowledge and experience working with the biggest names in the gastroenterology field and develop a winning campaign. Even if you have an in-house team already, we’re open to coming in as consultants and collaborating.

Highly optimized and efficient PPC campaigns are a hallmark of Cardinal Digital Marketing. There are various ways to optimize your PPC account for efficiency. First, we’ll audit your current PPC account and tighten its account structure, which is key to CPA in many ways. This means your account should have single-themed ad groups and tightly aligned landing pages, and it leverages Google’s smart bidding strategies at a campaign level.

Another strategic approach to increase the chances of your PPC ads driving conversion and reducing CPA is landing page optimization. Landing pages are top-level variables that factor into your Ad Quality Score. With your Cardinal team, we ensure that your landing pages are relevant to your target audiences’ intent, easy to navigate, and they follow up the “promises” mentioned in the actual ad.

Absolutely. We have helped numerous gastroenterology healthcare groups with scaling their marketing to the national stage. It’s simply what we do best. For starters, we will breathe new life into your SEO campaign with our extensive, multi-pronged plan consisting of high-level strategies such as link building, content marketing, and technical SEO.

Your Cardinal team will launch several PPC campaigns for your gastroenterology locations. We’re masters of multi-location growth, and we’re more than able to scale paid search campaigns to new areas and markets. We ensure your PPC budget is spent wisely but versatile enough to adapt to changing trends.

Finally, we’ll develop a robust Facebook Ad campaign to cover all critical touchpoints of the patient’s journey. With our Facebook Ad optimizations, we can increase local brand awareness for your multi-location centers and build early demand for gastroenterology services.