Grow your healthcare portfolio based on comprehensive digital assessments that you can trust.
Every assessment we make is backed by our deep experience growing a portfolio of multi-location companies who’ve trusted our recommendations to make critical investment decisions. We’ve helped some of the nation’s leading organizations rapidly grow and know the essential elements of healthy digital marketing programs.
Ensure a proper valuation and make an informed bid based on digital opportunities and vulnerabilities (both seen and unseen).
Gain confidence that you’re making a sound investment by identifying potential issues ahead of time.
Have a plan for the people, marketing technologies, and digital marketing activities that lead to efficient and rapid growth after acquisition.
Increasingly, search is where people go to make purchase decisions. If a brand doesn’t show up on page one, it might as well not exist. Before investing in a company, you need to dig into its search engine optimization strategy. That means assessing their organic visibility and keyword rankings, website authority, and backlink portfolio. This is the best way to understand their current standing and how long it will take to increase rankings and capture relevant search traffic post-acquisition. Our SEO assessments include:
Digital advertising is an essential component of growth strategies. We assess current digital advertising strategy, evaluate media campaign performance and ROI on spend, and identify strengths and weaknesses.
Is the target company using the latest paid media advertising best practices? Are they leveraging the newest advertising technology and campaign types? Structuring their account for optimal performance and ROI? Our paid media assessments include:
Building a robust digital reputation takes time. A poor digital reputation can be challenging to recover from or even indicate operational issues that might make a company risky. We help private equity firms understand how their acquisitions are viewed by their target market, including:
Competition in today’s digital economy is steep, and companies can’t be reliant on disparate, antiquated systems. A poor digital infrastructure can make it more difficult to grow and bring new acquisitions on board.
What tools and tech does the company currently use? What should they be using if they want to scale growth? Our technology stack assessments include:
We value our strong partnership with Cardinal and their ability to consistently crush conversion goals, month over month. Communicative and responsive to our business objectives, the team is constantly looking for ways to improve performance and fuel our growth.
As essential as digital due diligence is, we recognize that not all private equity firms have the time, resources, or expertise to conduct their own. Yet, the risk of making investments without understanding the digital health of your acquisitions is significant. So we’ll help you save time vetting your next acquisition so you can make more deals faster.
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