Grow Your Dental Group

Scale Your DSO with Powerful Performance Marketing

We’ll help you accelerate growth with performance marketing services specially designed for dental groups and DSOs.

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Holistic Growth Strategies

Why The Nation’s Top Dental Groups Trust Cardinal

We Have Deep Roots In Dental

Our services are trusted by some of the biggest names in the dental industry, and our results speak for themselves.

Your Growth Is Our Goal

We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.

We’re Performance Marketing Experts

And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.

We’re A Patient-Generating Machine

We’ve helped dental groups and DSOs soar to new heights with proven patient generation tactics.


Top Dental & DSO Marketing Trends for 2023

Dental support organizations, or DSOs, have historically been ahead of the healthcare industry in terms of technology adoption. To keep the lead in the coming year, dental marketers will need to tackle some of the biggest challenges that DSOs will face in 2023, as well as invest in the right strategies and technologies.

Read the full article to learn the top dental digital marketing priorities, challenges, and investments — as well as what you need to do to stay competitive and scale your dental practice.

Ready To Scale Your Dental Group?

We’re dedicated to empowering dental practices and DSOs to crush their growth goals and expand their impact. Get in touch with us and discover how our custom performance marketing solutions can ignite meaningful growth.

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Our Blueprint for DSO Success

Dental Marketing Done Right


Leveraging the leading AI-powered analytics software, we’ll help you turn raw data into actionable insights so you can get more leads with less spend. We’ll also continuously monitor and report your marketing performance and impact at each of your dental brand’s locations. Our reports are integrated, meaning we pull disparate data from various channels into a comprehensive dashboard that provides visibility into the bigger picture.

Hear From DentalOne Partners

“Having a partner that you can trust is like having another employee. I look forward to our weekly calls because I get to learn from Cardinal.”

Featured Client Case Study

Peak Dental Services

Before turning to Cardinal, Peak Dental’s marketing efforts were fragmented, involving different agencies for various locations. To improve efficiency and guide marketing strategy for their entire platform, the organization determined that they should partner with a single agency that could handle all their digital marketing.

During ongoing expansion, Cardinal stepped in as a growth partner to Peak Dental, centralizing their marketing operations and guiding strategy to drive new patient acquisition. As a result of our holistic, hands-on approach, Peak Dental has seen a dramatic increase in lead volume, conversion rate, and click-through rate, as well as a significant boost in organic performance across their various domains.

The Dental World is Changing

Partner with a Dental Digital Marketing Agency That Can Fuel Your Growth

Is your website working as intended to help grow your DSO? Does it help you get new patients whenever someone searches the web for the procedures and services you offer? Or perhaps, your dental website gets little to no traffic and you’re tired of waiting for the phone to ring?

If the last question is more in line with your situation, it’s time to stop waiting for patients to come to you and work with a proven dentist digital marketing agency.

At Cardinal, we stand by the power of innovative ideas and established marketing strategies that will help grow your dental practice. Cardinal is on track as one of the fastest-growing digital marketing agencies because we believe in data-driven results. We use a proprietary reporting platform to help DSOs near and far grow.

Frequently Asked Questions

No. If you have an existing dental website on WordPress that functions well, we can work on it. Alternatively, if your website isn’t on WordPress, we can help you migrate it to WordPress from any platform.

On the other hand, Cardinal can also lend you a hand if you’re unhappy with your current website because of poor usability, design, or performance. Your dental website is one of your primary marketing tools, and robust web design inspires confidence and trust.

Cardinal specializes in building professional-looking websites with responsive design, an effective brand presence, and a strong SEO foundation. In addition, we also offer a Full-funnel Content Strategy to ensure that the content on your site delivers the right message and is optimized for every phase of the patient’s journey – converting potential patients into paying customers.

The only correct answer is: it depends.

Digital marketing is not an overnight process; the planning and strategizing phases alone could take weeks, if not months. With that said, Cardinal sets measurable goals and objectives for our clients every three months, and the actual time frame depends on the services you require. For instance, paid search campaigns can deliver tangible results within 90 days, while a full-scale SEO plan may take 3-6 months to a year for you to see meaningful results.

Furthermore, several influencing factors may affect how long before you see your dental marketing results. These include your current search rankings, content library, the competition, etc. The bottom line is that marketing takes time, so patience is key.

Cardinal is a full-service dentist digital marketing agency trusted by the nation’s top dental groups. From SEO to web design and patient growth strategy to conversion rate optimization, our wide range of digital marketing services will help you turn your practice into patient-generating machines and achieve scalable growth. However, the only services we don’t offer are email marketing, social media posts, and traditional marketing (we’re a digital agency, after all).

With that said, Cardinal is your one-stop shop for dentist digital marketing. For example, our SEO services stand out because we help dental and DSO clients scale their strategies for new markets and locations. Plus, we recognize the power of local SEO when it comes to dental clinics for increased visibility within your area and attracting new patients.

Cardinal will create a digital marketing plan tailored to your business from scratch, regardless of which services you require. We believe there’s no such thing as a “one size fits all” approach in digital marketing. However, as the top dentist digital marketing agency, we will leverage proven, bespoke strategies and previous successful campaigns to grow your practice.

Yes, we can. At Cardinal, we always try to focus on the client’s service lines that are most critical to the business and go from there. However, we do recognize the importance of attracting high-value patients seeking specific treatments (e.g., dentures and implants) and how they can help the growth and success of your practice.

Therefore, if you want higher ticket patients for your higher-end services, we can start marketing them first, then work our way down to more general services like cleaning. One of the best ways to achieve this is to optimize your dental office’s PPC campaign by refining keyword strategy, optimizing campaign structure, and tailoring ad creatives for your high-end services.

Then, we will create custom landing pages for your high-dollar services like implants and dentures, where we will link your PPC ads. On your landing pages, potential patients will learn critical information like your practice and location, details about specific services, insurance information, and more.

Yes. Our PPC campaigns are flexible when it comes to ad spending, and we can tweak them based on which locations need more patients. However, when scaling your campaigns based on locations, we will make sure that it will positively impact your ROI instead of simply increasing bids or creating a load of new campaigns.

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Let’s Get Started

You Fill The Cavities. We’ll Fill The Gaps In Your Marketing Strategy.

We thought root canals were scary, but scaling a business is arguably just as daunting. That’s why we’re here to help you scale your DSO with performance marketing services that really work. We’ll start with your business goals and budget, then help you find the right digital marketing strategy to ignite real results. 

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