10 Healthcare Marketing Trends for 2023
Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.
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Insights to Ignite Your Growth
Healthcare Marketing Blog
How to Build A Scalable MSO Marketing Strategy
Read More3 Ways to Improve Google Ads Lead Quality for Healthcare
Read MoreHealthcare Marketing Strategies During A Recession
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SEO
SEO for Doctors
People used to rely on traditional marketing channels for finding doctors and healthcare providers. However, that’s not the case anymore in the digital age. Healthcare consumers are now more tech-savvy and keen on taking their healthcare journeys by their own hands by researching doctors using search engines like Google. Learn the most effective SEO strategies to boost your search engine rankings and bring more patients to your medical practice.
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Web Design
Top Ways To Personalize Your Website For Patient Satisfaction
With rapid technological advances and growing reliance on the internet, consumers are taking control of their healthcare journey. The one-size-fits-all and physician-voice-driven model has run its course and is undergoing a massive paradigm shift. With healthcare consumerism in full swing, healthcare marketers should prioritize website personalization based on patient-centered participation.
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Healthcare Marketing Insights
Top Healthcare Marketing Strategies & Guide
Healthcare groups and medical practitioners who wish to bolster their digital presence and increase their patient base must have a highly-optimized healthcare marketing campaign. Below are some of the best healthcare marketing strategies to give your practice a considerable competitive advantage.
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Healthcare Marketing Insights
Why is Healthcare Marketing Important?
The healthcare industry is rapidly evolving. Healthcare used to be a volume-based market centered around physicians but has now transformed into a quality-based sector revolving around consumers. Healthcare organizations looking for sustainable growth and increasing patient volume should ensure they have a fully-realized healthcare marketing strategy in place.
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Private Equity
Getting Post-deal Integrations Right: How a Strong Marketing Partner Increases Value Creation
Integrating brands post-deal is complex but essential to success. A strong marketing integrator partner can serve as a mission-critical guide during M&A, helping to build a solid brand foundation.
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Healthcare Marketing Insights
Marketing Value-based Care and Improving Patient Health Outcomes
The pressure is increasing for healthcare to shift towards a value-based care model. Healthcare organizations looking to keep pace should consider a range of technologies, including marketing solutions, to improve patient outcomes and quality of care.
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Data & Analytics
5 Healthcare Data Management Strategies Marketers Can Use to Drive Growth
Healthcare groups are drowning in data and often miss opportunities to serve patients better, improve efficiency, and maximize their returns. Here’s a look at five strategies to help you leverage your data to fuel growth.
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SEO
How to Optimize Your Healthcare Google Business Profile in 2023
When people find your practice on Google, you want to make the best impression possible. Learn how to optimize your Google Business Profile listing.
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PPC
5 Healthcare Google Ads Campaigns to Help Guide Your Strategy
Learn how five healthcare companies are generating leads with Google Ads and how you can use the same best practices to meet your growth goals.
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Private Equity
Leveraging MarTech to Improve Operational Efficiency
Private equity firms in healthcare need marketing technologies that can help groups scale and improve operational efficiency. This article looks at the emerging tech that can do just that.
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