Performance Marketing For Pediatric Practices

Not really. We can proceed with marketing if your pediatric website looks and functions well. Your website is only a part of the equation. However, we have a soft requirement that your website is on WordPress. We highly recommend WordPress to our clients because it’s user-friendly, highly customizable with tons of plugins, and SEO-friendly.

What if you’re not satisfied with the current state of your website? Cardinal is more than happy to help. Our talented web design team will help you move your website to WordPress from any platform or even develop a new site from the ground up. Since your website is your primary marketing tool, we’ll ensure that it looks sleek, loads quickly, and is easy to navigate. In addition, we’ll integrate responsive design into your website, so it works for desktop and mobile users.

Once visitors find your pediatric website, they can quickly find the information they’re looking for.

It really depends. Digital marketing is a multi-pronged approach that takes time to develop and execute. Cardinal is not the right agency for you if you want immediate results. Perhaps you can receive quick results through link manipulation and other black-hat tactics, but they’re only temporary and certainly not worth the severe search engine penalties.

Based on our previous campaigns, the actual timeline for results will depend on factors such as your marketing maturity, the competition, and requested services. Take, for example, our PPC management service. Launching a paid media campaign is relatively quick, and you may see positive developments within 90 days. In contrast, a full-scale SEO plan may take three months to a year before you’ll see meaningful outcomes.

Our team will set performance-based goals for your account regardless of the services you choose. This also means that you’ll consistently receive in-depth reports, KPIs, and strategy roadmaps, allowing you to stay on top of your campaign.

Sure, if you want us to. Cardinal is a full-service digital marketing company that provides solutions for healthcare groups, including pediatrics. Our core services include SEO, PPC management, conversion rate optimization (CRO), Facebook Ads marketing, web design, and reputation management. Unfortunately, we do not provide organic social media posts, email marketing, and traditional advertising (Cardinal is a digital-only agency).

What makes Cardinal a standout in the digital marketing space is our extensive knowledge and experience in the healthcare arena. We know what it takes to grow multi-location pediatric companies, exceed their growth targets, and expand the patient pipeline. Through innovative digital marketing strategies, our pediatric medical marketers will help build your brand, expand your digital presence, and acquire more patients.

Even if you have an in-house team, we’re open to coming on board as partner consultants and working with your team to achieve your goals.

As your marketing partner, our goal is to support the priorities of your business. If you want us to focus on marketing certain service lines, we have a few strategies to achieve the best results.

Our primary strategy is to craft a solid paid search campaign to drive higher-quality leads for your priority service lines. For starters, we’ll breathe life into your campaign by enhancing your keywords strategies (e.g., nurturing high-performing keywords, using negative keywords, and pausing underperforming keywords) and revamping your ad copy and creatives to increase your Ad Quality Score.

Next, we can use Facebook Ads marketing to increase awareness for your brand and generate early demand for specific services like behavioral pediatrics and vaccinations. With Facebook’s brand awareness ad objective, we can reach users who are searching for pediatric services.

Yes. Growing multi-location healthcare businesses is what we do best. With Cardinal, you can leverage our vast experience in developing scalable growth strategies that align with the goals of your pediatric practice. In this case, it’s to support the locations that matter most to your bottom line.

For instance, we can optimize your paid media ad spend to focus on your locations that need more patient volume. It’s not just about increasing bids for your priority locations and calling it a day. Our goal is to manage your PPC account to generate higher-quality leads in the most efficient way possible.