Performance Marketing For Otolaryngology & ENT Practices

Increase patient volume for ENT practices through innovative digital marketing strategies.

Request a Free Proposal
Holistic Growth Strategies

Why The Nation’s Top ENT Practices Trust Cardinal

We’re Experts In the Otolaryngology Arena

Our services are trusted by some of the biggest names in the otolaryngology field, and our results speak for themselves.

Your Growth Is Our Goal

We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.

We’re Performance Marketing Experts

And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.

We’re A Patient-Generating Machine

We’ve helped otolaryngology practices soar to new heights with proven patient generation tactics.

Ready To Ignite Your Growth?

Cardinal’s Otolaryngology medical marketing experts are skilled at creating customized marketing strategies that are catered for your otolaryngology practice.

Request a Free Proposal
How We Do It

Ear Nose and Throat Digital Marketing Playbook


If you’re not tracking your otolaryngology or ENT practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.

Otolaryngology Marketing Matters

Help ENT Patients Get The Care They Deserve

Find And Engage New Patients For Your Otolaryngology Practice

Otolaryngologists are physicians trained in the medical and surgical management of ear, nose, and throat diseases and disorders. As otolaryngologists strive to build, grow or adapt their practices, specialists face unique marketing and advertising hurdles. We understand your marketing needs and objectives are unique. When you want to let prospective patients know about your thriving otolaryngology practice, it’s time to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the competitive otolaryngology industry. Patients will be able to find your facility through your excellent marketing and eye-catching website. Set yourself apart from other ENT practices by highlighting your physicians and services.

Custom Digital Marketing Strategies for Otolaryngology Practices

Cardinal will help you stand out among the crowd and put you in front of potential patients. While some patients are referred to an otolaryngologist, others may search online for a provider. Cardinal’s comprehensive marketing strategy can connect those prospective otolaryngology or ENT patients to your practice. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.

Frequently Asked Questions

Yes. We don’t really need a new website per se. As long as you have a working otolaryngology website with good design and based on WordPress, we can start marketing your practice. If you’re not on WordPress, we’ll likely have challenges with optimizing your campaign for the best results. WordPress is our go-to CMS platform because it’s easy to use, highly customizable, and has built-in SEO tools.

Meanwhile, if your website could be better in terms of design and usability, our web design experts can help transfer your website to WordPress from any platform or even make a new website from the ground up. Your Cardinal web design team will not only develop a sleek-looking website that works great, but it will also have a strong SEO foundation. Furthermore, we’ll also ensure your otolaryngology website will work flawlessly on desktop and mobile devices.

The only correct answer to this question is: it depends.

Digital marketing is a multi-pronged approach consisting of numerous long-term strategies that take time to develop and execute. Sure, you may get relatively quick results by using link manipulation and black-hat techniques, but they’re only temporary. They will only result in severe penalties from search engines and ad platforms. The bottom line is: digital marketing takes time.

Based on our experience, the time frames for results will depend on your marketing maturity, the competition, and the requested services. For example, it’s common for SEO campaigns to take their time before yielding significant results, like 3-6 months to a year. On the other hand, we’ve seen many paid search strategies produce positive developments in as little as 90 days.

Cardinal will set performance-based goals for your account every three months, regardless of your required services. As big advocates of transparency, our clients always have access to dashboards, in-depth reports, KPIs, and strategy roadmaps. We’re quite big on monitoring performance and communicating results, so you know you’re getting value from your marketing spend.

Sure, but only digital channels. As a full-service digital marketing agency, Cardinal offers a wide range of services that will ignite growth and increase patient volume for ENT practices. Our core services include SEO, PPC management, Facebook marketing, conversion rate optimization (CRO), web design, and reputation management. The only services we don’t provide are email marketing, organic social media posts, and traditional advertising (e.g., print, TV, etc.).

What differentiates us from other agencies is that we specialize in growing healthcare brands through innovative digital marketing strategies. On top of knowing the ins and outs of otolaryngology procedures and treatments, our 60+ person team has extensive experience with growing multi-location medical groups.

We can take charge of all your digital marketing endeavors or as consulting partners if you already have an in-house team. By working with us, you’re leveraging our proven track record in the healthcare space.

At Cardinal, one of our core services is PPC management. We’ve had numerous successful campaigns by driving more prospective patients to healthcare websites and converting high-quality leads into loyal patients.

A strong account structure is a critical foundation for achieving stellar paid search performance and lower CPA. Our team will optimize your account structure to prioritize organization, relevancy, and efficiency. This means having a few strong campaigns focusing on what makes sense with your practice, like specific locations and services.

Improving your Ad Quality Score is another surefire strategy to lower CPA. From improving your ad copy to using extensions to strategic call-to-action implementation, your ads will receive many relevant impressions and high click-through rates, effectively reducing your PPC ad spend.

Yes. One of the best ways to market specific services like sinus surgery and tonsillectomy is via Facebook Ads marketing, especially on a local level. We aim to support your marketing goals and focus on service lines that matter most to your bottom line.

With roughly 2.96 billion monthly active users, Facebook can expand your practice’s digital presence and capture TOF (top of funnel) users (i.e., people researching otolaryngology services). Your Cardinal team will manage and optimize your Facebook Ads account so it targets specific demographics looking for high-value otolaryngology procedures.

Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.

Haley Jepson Marketing Manager
Contact Us

Ready To Ignite Your Growth?

Cardinal works with you to create, strategize and write content designed to increase
conversion rates, build patient trust and place your otolaryngology practice as the
go-to resource for information related to the otolaryngology industry.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.