We’ve helped over 350 hospice groups increase their patient volume.
Our services are trusted by some of the biggest names in the hospice care field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped hospice care groups soar to new heights with proven patient generation tactics.
Each year, we take an in-depth look at the most important digital marketing trends for the senior care industry. How is senior care marketing changing? What digital marketing strategies are most effective at reaching the senior population and their families? To engage prospects and keep pace with your competitors, read this blog post.
Read the full article to learn how to engage prospects and keep pace with your competitors — as well as what you need to do to scale your hospice care practice.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the hospice care services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your hospice care website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searches never make it past the first page. Our goal is to drive people to your website and then convert those leads into loyal patients.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people who are interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your hospice care website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic that you’re already receiving.
If you’re not tracking your hospice care’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find hospice care is online. Whether they find your facility through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
In the past decade, there has been substantial growth in the number of patients and their families receiving services from hospice. In 2014, an estimated 1.7 million terminally ill patients in the U.S. received hospice care. Patients and their loved ones are searching for hospice programs that can deliver end of life care best suited to their needs, whether it be at home, at long term care facilities such as nursing homes, in-patient hospice facilities, or a hospital.
When you want to let prospective patients know about your hospice care facility, you need to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the competitive gastroenterology industry. Patients who need services will be able to find your facility through your excellent marketing and eye-catching website.
Patients and families often rely on the internet to find a hospice care program in their area. They may need help with symptom management, pain control, and personal care. Cardinal’s comprehensive marketing strategy can connect those prospective hospice care patients to your practice. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
Not really. If you have a perfectly functional website on WordPress, we can work on it and market it quickly. If your hospice care facility website isn’t on WordPress, we can assist with moving it from any platform. Based on our experience, WordPress is ideal because it’s easy to customize, SEO-friendly, and has a well-designed backend.
So what if you need some assistance to improve your website or make it from scratch? Cardinal is more than happy and ready to help. Our top-notch web design team will not create a sleek-looking website that functions properly; we’ll also ensure that it has a strong SEO foundation. Plus, you can trust that your hospice website will work flawlessly on mobile and desktop computers.
Furthermore, our team will ensure that visitors find the information they’re looking for on your website and be adequately guided towards your sales funnel, which means more admissions.
Digital marketing is playing the long game. Sure, you may get quick results through link manipulation and other black-hat techniques, but those are temporary and may even get your business penalized by search engines. You must be in for the long haul with digital marketing if you want real, meaningful, and long-term results.
With that said, we always set performance goals for every client. We proudly operate in transparency, so you’re always in the know when it comes to the health and status of your campaigns. We accomplish this by providing detailed roadmaps, reports, and KPIs, which are always accessible to you anytime.
For actual time frames, it will depend on the services you’ll hire us for and your marketing maturity. For example, it can take 90 days before you’ll see your paid search campaign take off and yield meaningful results. In contrast, a full-scale SEO plan can take six months to a year to see the fruits of our labor.
Sure, if you want us to.
The beauty of being a full-service digital marketing agency is we offer a wide range of services. SEO to improve your search rankings? Check! Optimize your PPC campaign to generate more leads and reduce ad spending? Check! Manage and respond to all of your facility’s online reviews? Absolutely! Cardinal is a comprehensive marketing agency, so you don’t have to work with other agencies or freelancers for certain services. However, we don’t do organic social media posts, email marketing, and offline advertising (Cardinal is digital only).
Don’t have an in-house developer or marketing team? Not a problem! We can take charge of your campaigns and be your strategic marketing partner, and our experienced team will help you get where you need to be marketing-wise. If you have an in-house team, we can work with them as consultation partners to help your facility reach its goals.
There are many ways to significantly improve a website visitor’s digital experience and convert them into admissions. For starters, we can create a base website template that we can apply and customize for your other locations. This scalable approach ensures that web design and branding are consistent for all your locations.
Furthermore, we can design a mapping system that will enable visitors (and Google) to find the information they need quickly. Cardinal can also write FAQ sections to weed out low-quality leads. Finally, we can also integrate a state-of-the-art tracking system that will allow you to determine where your best leads are coming from. These valuable insights will help you refine your marketing strategy and make way for future growth.
Absolutely! One of the best ways for your hospice company to attract new patients is through Facebook Ads. Advertising via Facebook is an effective strategy to build brand awareness and target specific audiences, especially on a local level. With 2.93 billion monthly active users, Facebook remains the world’s most widely used social media platform.
Cardinal can help structure your Facebook Ads campaign for optimal performance and find users that will most likely benefit from your grief counseling or assistive care services – thanks to Facebook’s granular approach to ad targeting. Facebook will let you set parameters like geographic area, desired demographics, interests, and even create Lookalike Audiences. While we’re at it, we can also create high-quality ad creatives that meet Facebook’s best practices.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Cardinal specializes in hospice care marketing. Let us develop strategies to increase your brand awareness, generate physician referrals, and manage your reputation. Put Cardinal’s experience to work for you.
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