Boost occupancy by building a steady pipeline of qualified leads through an integrated SEO, paid search, and Facebook advertising strategy.
Our services are trusted by some of the biggest names in the long-term care field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped long-term care facilities soar to new heights with proven patient generation tactics.
Each year, we take an in-depth look at the most important digital marketing trends for the senior care industry. How is senior care marketing changing? What digital marketing strategies are most effective at reaching the senior population and their families? To engage prospects and keep pace with your competitors, read this blog post.
Read the full article to learn how to engage prospects and keep pace with your competitors — as well as what you need to do to scale your long-term care facility.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the long-term care services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your long-term care website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searches never make it past the first page. Our goal is to drive people to your website and then convert those leads into loyal patients.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people who are interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your long-term care website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic that you’re already receiving.
If you’re not tracking your long-term care facility’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find long-term care is online. Whether they find your facility through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
The COVID-19 pandemic has disrupted senior care operations, and more families are taking the search to find a long-term care facility into their own hands. That means that instead of relying on referrals, long-term care facilities need a direct-to-consumer digital marketing strategy if they want to build a consistent, reliable resident pipeline. When you want to let prospective patients know about your long-term care facility, you need to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the competitive long-term care industry. Patients who need services will be able to find your facility through your excellent marketing and eye-catching website.
Long-term care is a highly localized space, and the journey to find a nearby nursing home starts with online research. Members of the decision-making unit, such as spouses, children, or other family members, go to Google to research potential options and find answers to challenging questions. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
As a long-term care marketing agency, we’ll enhance your web presence, build brand awareness and trust, and help you show up when and where people look for long-term care services online.
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