Performance Marketing For Bariatric Surgery Practices

No. We can move on with planning your digital marketing strategy with your existing bariatric website, provided that it’s on the WordPress platform. Otherwise, optimizing and achieving the desired results will be more challenging if your website isn’t on WordPress. We highly recommend WordPress not just because it’s popular but it’s also easy to use, highly customizable, SEO-friendly, and very versatile.

Conversely, if you’re unhappy with the current state of your bariatric website, we can certainly help. Our excellent team of web design experts can help transfer your website to WordPress from any platform or even develop a new one from scratch.

Your Cardinal will not only help you create a beautiful-looking website but also be scalable and have strong SEO foundations. A sleek website with smooth navigation and responsive design is a huge trust signal for potential bariatric patients.

The safest answer to this question is: it depends.

Digital marketing isn’t a one-and-done process where you make a few clicks, and your website will catapult to the first page of the search results. On the contrary, digital marketing is a multi-pronged approach with many long-term strategies and execution. If an agency tells you they can help you rank within three months or similar quick timelines, they’re either misleading you or using black-hat techniques.

As our client, we’ll set performance-oriented goals for your account every three months. You can trust that we’re always working behind the scenes, constantly monitoring your campaign and identifying growth opportunities. With in-depth reporting, KPIs, and strategy roadmaps, you’ll know exactly what we’re doing and why we’re doing it.

The actual timelines depend on the services you require. For example, a full-scale SEO campaign will take about 3-6 months to a year before you’ll see meaningful results from our efforts. Meanwhile, PPC management may yield positive developments within 90 days. The bottom line: digital marketing takes time.

Sure, if you want us to. Cardinal is a full-service digital marketing agency offering a wide range of services, including SEO, web design, PPC management, Facebook advertising, conversion rate optimization (CRO), reputation management, and more. With the exception of traditional advertising (e.g., print, TV, etc.) and social media posts.

Cardinal will craft an integrated and cohesive marketing campaign where every service you invest in will support each other. As your full-service strategic growth partner, we have the marketing needs of your bariatric surgery practice covered under one agency. In comparison, if you work with companies or freelancers that offer one or two marketing niches, you’ll end up hiring multiple collaborators, which is a hassle you don’t want.

Even if you have an existing in-house team, we’ll be more than happy to collaborate as consultants to achieve your marketing goals.

Absolutely! One proven strategy to attract local patients looking for bariatric procedures is Facebook Ads. Through paid social media marketing, we can bolster awareness for your bariatric surgery center and target specific audience groups, especially on a local level.

Fortunately, Facebook Ad features an excellent ad targeting system known for its laser-like accuracy. For example, Facebook’s ad targeting can go as far as the user’s interests and behavior. Maybe they talked about or liked a page about weight loss or shared an article about gastric bypass. Cardinal will optimize and manage your Facebook Ads account, so we can target users looking for specific services like lap band or gastric bypass.

In addition, we can refine your HIPAA-compliant ads by crafting high-quality copy and compelling visuals.

Managing and optimizing PPC campaigns is our bread and butter, so we know a thing or two about reducing CPAs and improving the efficiency of your campaign. First, we ensure that your paid media account structure is on-point and determine if it’s in the best state to leverage Google’s machine-learning algorithm (i.e., showing ads relevant to your target audience).

Next, we will amp up your campaign’s Ad Quality Score for lower costs per click. We can do this by improving your ad copy, using ad extensions, and optimizing your landing pages. Ad relevance is also critical, so we ensure a tight alignment between your keywords and their related ads and landing pages.