Guide to Telehealth Marketing: Strategies to Attract Patients
Telehealth is new to many people and for it to gain a permanent place in our healthcare system, marketers need to use these best practices.
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Drive Demand & Fuel Conversions With Patient-Centric Facebook Advertising Strategies
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Mental & Behavioral Health’s Most Trusted Facebook Advertising Agency
We develop custom Facebook advertising strategies that bolster brand awareness and your patient pipeline.
Social Media For Strategic Growth
Custom Facebook Campaigns For Multi-Location Mental Health Organizations
Your patients are spending time on Facebook and Instagram. We help you meet them where they are via engaging paid social campaigns that build demand early by connecting with patients at each stage of the patient journey.
Social Ads that Engage and Build Demand
Find Patients In Their Favorite Corner Of The Internet
Why Cardinal’s Mental Health Facebook Strategies Convert
Paid Social That Engages Patients At Every Step
We intimately understand how patients move through the buyers’ journey and develop ad content that resonates with your patients no matter where they are in the funnel. Mental health decisions take time; our strategy nurtures them at every step until they’re ready to book.
Social Ads Your Audience Loves
Cardinal develops patient-centric messaging strategies and creative to connect with your audience on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.
Performance Branding That Drives Real Impact
We don’t just create advertisements that look pretty on social. Our social strategy builds qualified audiences that lead paying patients directly to your mental health facility, helping you optimize revenue and boost your return on advertising spend.
Integrated Reports for Complete Transparency
We pride ourselves in our transparent workflows and seamless collaboration with clients. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time.
Social Media Can Make or Break Your Mental Health Facility
In this day and age, if your brand is not on social media, it’s certainly a disadvantage. One essential part of mental health marketing is the need to build brand awareness – and it’s best accomplished with the power of social media. With social media, you can share articles and stories, exchange ideas with other people, engage your followers, and receive reviews from patients.
Social media marketing is more than just posting updates, links, and images in your feed. In some cases, you can leverage the power of certain networks to reach people that need your services. For instance, Facebook has an internal advertising network that works like PPC. Facebook Ads is an excellent way to target local users especially when it has billions of users.
A digital marketing agency like Cardinal can help with managing your primary care social media accounts. If you choose, a team of paid media experts can help you optimize your Facebook Ads campaign
Facebook Ads for Mental Health
Create Ads That Engage and Build Demand for Mental Health Facilities
Paid search is still one of the best ways to target the patients that matter most to your organization based on criteria like past behaviors and even location. Google Adwords and other paid search programs place you at the top of the search results for targeted keywords. This makes it easy for prospective patients for your family practice to easily find your location.
Digital Marketing And SEO For Mental Health
We want nothing more than to help these patients find YOUR mental health facility through a timely, customized and mobile-responsive website and marketing outreach effort. Our digital marketing solutions are designed from the ground up to help you and your team build trust, respectability and authority on the Internet. By optimizing your mental health organization’s online presence and focusing on the marketing tactics that matter the most, we can help get the right message to the right patients at the right time – no exceptions.
Mental Health Paid Social Toolkit
We Fuel Growth With Strategic Facebook Ad Tactics
Funnel-Based Messaging Strategies
We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. Every patient’s journey to receive mental health care is unique and requires a custom full-funnel paid social strategy. We help you capture their attention and nurture them with engaging creative until they’re ready to book.
Persuasive Copywriting
We’re all about copywriting that converts. Every single ad Cardinal creates for your brand is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your digital doorstep.
Eye-popping Design
Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.
Data-driven Creative Testing
We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze and test.
HIPAA-Compliant Ads
Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.
Post-Click Optimizations
We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.
Dynamic Creative Optimizations
We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.
Audience Enhancements And Optimization Strategies
We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which content resonates with which audience.
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Top Behavioral & Mental Health Marketing Trends for 2023
Each year, we take an in-depth look at the most important digital marketing trends for the mental health industry. How is mental health marketing changing? What digital marketing strategies are most effective at reaching the right audience?
Read the full article to learn how to engage prospects and keep pace with your competitors — as well as what you need to do to scale your behavioral & mental health organization.
Additional Resources for Mental Health
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We value our strong partnership with Cardinal and their ability to consistently crush conversion goals, month over month. Communicative and responsive to our business objectives, the team is constantly looking for ways to improve performance and fuel our growth.
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Let Us Be Your Social Media Masterminds
Where else can you reach 1,000 people for less than $10 in ad spend? We’ll help you create a custom, engaging Facebook advertising campaign to generate high-quality leads and bring new patients to your business. Get in touch with us to find out how—simply fill out the form to get started!
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