Supercharge Growth With Powerful SEO Services.
As the #1 SEO agency in healthcare, we’ve helped hundreds of optometry & ophthalmology providers, treatment centers and specialty practices achieve higher search rankings and generate new patients.
We’ve helped some of the nation’s largest healthcare providers scale their SEO strategies to new markets and locations. And if you’re undergoing a merger or acquisition, don’t worry—we have your SEO strategy covered on that end, too.
At Cardinal, we don’t react to trends; we predict them. We strategically position our clients to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to create uncontested growth opportunities.
We know optometry & ophthalmology like the back of our hands. That’s why we intimately understand the motivations and intent across the entire patient journey, enabling us to develop full-funnel content strategies that not only nurture prospects but get them to convert.
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings for optometry & ophthalmology centers. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
As one of the five major senses, people rely on their eyesight to do everyday tasks and maintain their quality of life. And fortunately, the evolution of innovative ophthalmology practices have allowed people to see clearly once again. But getting your eyesight back to 20/20 vision and taking that step towards finding a new optometrist is a big decision, and it’s likely that you are not the only doctor who specializes in the practice. Therefore, where do people go to find out about you?
Truthfully, they probably turn to their friends and family first who have had experience with improving their eyesight. However, if they are going into this blindly then they probably go to the internet to read reviews and find the most successful eye doctors in their area.That’s why it’s important to have a presence on the internet so that the right people who are actively looking for your eyesight services can quickly and easily find you. No matter what kind of ophthalmology practice you specialize in, you want to be noticed- at the top- of Google search results.
Our comprehensive optometry & ophthalmology SEO strategies make sure that patients get the help they need, and you get more booked appointments by gently leading people to your website over your competitors’. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.
Get to the Top of the SERPs to Attract New Patients
It’s been proven that using the internet to promote your optometry & ophthalmology center is a cheaper and more efficient way to reach those in need over traditional marketing methods such as taking out a print ad or paying commissions to a referral agency. A SEO campaign done right is an easy, effective way to get to the top of the SERPs and noticed by the people who are looking for an optometry & ophthalmology center. Let us use our expertise to help you find those people and increase patient numbers while bringing in some revenue for you.
Digital Marketing and SEO For Optometry & Ophthalmology Centers
As an optometry & ophthalmology provider, you have a responsibility to help patients. And since everyone goes to the internet these days for advice on everything under the sun, it’s worth it to at least try digital marketing and dabble in SEO…and be pleased when more patients start showing up. With Cardinal’s optometry & ophthalmology SEO experts, we’re committed to creating a solid SEO strategy that helps drive business to your center and boost your brand awareness.
Think of this as your preliminary SEO wellness check-up. We start by analyzing your optometry & ophthalmology SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.
We leverage local SEO search strategies to boost your visibility for each location. That means creating unique location pages, optimizing your Google business listings, building links, and soliciting positive reviews for maximized reach across markets.
Scalable citations are a critical ranking factor for local search. We make sure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for so you show up in results.
Some agencies will pull backlinks from who-knows-where and stick them into your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients will trust.
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the sales funnel.
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure the site is properly structured to make it easy for both users to navigate and Google to crawl.
Cardinal believes in creating scalable website structures that help set you up for long-term success. This scalable technical framework helps your content get discovered, crawled, indexed, and ranked at a much faster rate.
We value our strong partnership with Cardinal and their ability to consistently crush conversion goals, month over month. Communicative and responsive to our business objectives, the team is constantly looking for ways to improve performance and fuel our growth.
Growth goals can be hard to meet without an expert team to guide you along the way. That’s what we’re here for. At Cardinal, we’re dedicated to helping optometry & ophthalmology facilities grow — so you can continue changing the lives of your patients. Get in touch via this form to learn how!
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