Website Design & Development for Gastroenterology Practices

We collaborate with your team to produce a beautiful website that clearly communicates your brand’s unique selling points. Once we’ve squared away the creative details, we create wireframes to determine the information hierarchy, user functionality requirements, and the patient’s path to purchase. 

Then we mock up homepage design concepts (for both desktop and mobile versions) for your review. From there, we craft an entire design system—patterns of elements that interact consistently to communicate your brand ethos—with design templates for additional pages. The result is a fully-functioning, flawless website that offers users an unbeatable digital experience.

Cardinal creates responsive templates programmed per W3C standards, using the latest front-end technologies, including HTML5 and CSS3. Equipped with the latest stable release of the JQuery JavaScript framework, we make your page more interactive, simple, and user-friendly. JavaScript utilities and frameworks may be chosen to aid in the development of specific visual or data-driven features.

When it comes to website design, development, and SEO management, Cardinal works almost exclusively with WordPress. 

We architect the CMS experience to create a system that allows content editors to create and modify page content easily—even those without much WordPress experience. Our development team will marry your design system and WordPress custom theme elements to build your final site structure. 

What’s Included:

• WordPress installation and configuration
• Custom theme development and integration
• Development and plugin configuration
• Script/tracking integration 
• Content migration and visual optimization of content
• Technical performance optimization for SEO, speed, and accessibility
• Quality assurance, including browser, device, and responsive testing
• Basic ADA Compliance Testing

Should we take on the revision or creation of new content for your website, we’ll provide a detailed content plan for the pages that will be revised or added to the site. We make sure the content strategy is optimized for search and is crafted specifically for each stage of the patient journey. Content creation will occur in tandem with design and development for maximum efficiency.

We’ll help you migrate any existing tracking pixels to your new website and keep it consistent with your current tracking system. That means we’re able to continue providing key insights into page performance even as changes are underway.

Cardinal offers and recommends FlyWheel as the optimal hosting solution for ongoing SEO management. FlyWheel is a WordPress-only CMS with daily backups, automated plugin updates, and enterprise solutions for multi-site projects. We consider it top tier regarding uptime, performance, and overall reliability.

Don’t need an entire website? We’ll develop custom landing pages optimized for conversions that enhance your patients’ post-click experience. Landing pages play a critical role in your patient acquisition strategy, speaking to user motivations and addressing barriers to clear the path to your conversion goal.