Supercharge Growth With Powerful SEO Services.
As the #1 SEO agency in healthcare, we’ve helped hundreds of ENTs, treatment centers, nursing facilities, and specialty practices achieve higher search rankings and generate new patients.
We’ve helped some of the nation’s largest healthcare providers scale their SEO strategies to new markets and locations. And if you’re undergoing a merger or acquisition, don’t worry—we have your SEO strategy covered on that end, too.
At Cardinal, we don’t react to trends; we predict them. We strategically position our otolaryngology/ENT clients to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to create uncontested growth opportunities.
We know otolaryngology like the back of our hands. That’s why we intimately understand the motivations and intent across the entire patient journey, enabling us to develop full-funnel content strategies that not only nurture prospects but get them to convert.
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings for otolaryngology/ENT practices. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
Almost half of the people who have ever visited a primary physician have suffered from some sort of ear, nose, and/or throat disorder and could have benefitted from an otolaryngologist’s expertise. And do you know where people go to find a physician or ENT doctor they trust? Online.
There are more than 11,000 online searches for the keyword “ent doctor” a month, and “otolaryngologist” gets more than 12,500 hits on average. This means if you want to be noticed by those looking for your otolaryngology services, your practice needs to be at the top of the search engine results pages so that you can get noticed by those looking to cure their ENT issues.
Our comprehensive otolaryngology SEO strategies make sure that patients get the help they need, and in return you get more booked appointments (leading to increased revenue) by gently leading people to your website over your competitors’. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.
Boost Your Profits
Just like building up your otolaryngology practice with great doctors, building up your web presence and patient base takes work. We admit that it takes time and money to invest in successful SEO tactics but give it 6 months and you’ll be like most of our Cardinal clients who stay with us for years.
Your Thought Process
Cardinal does more than just boost your ROI through implementing SEO; we’re a partner that’s committed to your personal growth because we consider your achievements our success. We want to hear from you often and take your ideas/dreams/goals seriously. Because we know open communication is the key to helping the overall good.
Think of this as your preliminary SEO wellness check-up. We start by analyzing your otolaryngology/ENT SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles
We leverage local SEO search strategies to boost your visibility for each location. That means creating unique location pages, optimizing your Google business listings, building links, and soliciting positive reviews for maximized reach across markets.
Scalable citations are a critical ranking factor for local search. We make sure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for so you show up in results.
Some agencies will pull backlinks from who-knows-where and stick them into your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients will trust.
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the sales funnel.
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure the site is properly structured to make it easy for both users to navigate and Google to crawl.
Cardinal believes in creating scalable website structures that help set you up for long-term success. This scalable technical framework helps your content get discovered, crawled, indexed, and ranked at a much faster rate.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Growth goals can be hard to meet without an expert team to guide you along the way. That’s what we’re here for. At Cardinal, we’re dedicated to helping your practice grow — so you can continue changing the lives of your patients. Get in touch via this form to learn how!
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