Guide to Telehealth Marketing: Strategies to Attract Patients
Telehealth is new to many people and for it to gain a permanent place in our healthcare system, marketers need to use these best practices.
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As the #1 SEO agency in healthcare, we’ve helped hundreds of telehealth companies, treatment centers, nursing facilities, and specialty practices achieve higher search rankings and generate new patients.
How we helped a multi-location rural hospital system grow its digital presence and increase specialist leads by 285%.
285%
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195%
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Growth-Oriented SEO
Cardinal’s SEO Services Stand Out From The Crowd
Scalable SEO Strategies
We’ve helped some of the nation’s largest healthcare providers scale their SEO strategies to new locations and markets. Through complex mergers and acquisitions or de novos, we ensure your brand achieves top rankings and a steady pipeline of organic leads.
Future-Forward Search
At Cardinal, we don’t react to trends; we predict them. We strategically position our telehealth clients to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to creating uncontested growth opportunities.
Strategic Keyword Targeting
We know telehealth like the back of our hands and have a deep understanding of motivations and intent across the entire patient journey. This enables us to develop full-funnel keyword and content strategies that not only nurture prospects but get them to convert.
Roadmaps & Ranking Forecasts
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings and drive organic traffic. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
Telehealth Companies Need a Solid Web Presence
So you’ve set up your practice for telehealth technology and expect to get a flood of patients. Well, that’s not what happened and you’re wondering why. You’re not alone. Due to the COVID-19 pandemic, thousands of doctors and healthcare professionals have added telehealth to their list of practices. This means that the competition is going to be tough.
Having a solid presence on the web is now the differentiator between how trustworthy your telehealth company is compared to your competitors. However, if you don’t know where to start or don’t have a strategic digital marketing plan, then it’s easy to waste a lot of time, money, and resources trying to figure out SEO on your own.
Fortunately, our comprehensive telehealth SEO strategies at Cardinal make sure patients get the care they need, and in turn, you get more revenue and the satisfaction of making it a win-win all around. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.
SEO for Telehealth Companies
Local SEO Strategies so Patients Find Your Brand First
Get to the Top of the SERPs to Attract New Patients
It’s been proven that using the internet to promote your telehealth practice is a cheaper and more efficient way to reach those in need over traditional marketing methods such as taking out a print ad or paying commissions to a referral agency. A SEO campaign done right is an easy, effective way to get to the top of the SERPs and noticed by the people who are looking for a telehealth company. Let us use our expertise to help you find those people and increase patient numbers while bringing in some revenue for you.
Digital Marketing and SEO for Telehealth Companies
With many people in the U.S. suffering from a variety of health problems, the internet is the first place they go to find solutions to get their body’s systems back on track. It’s in your best interest to at least try to test our skills in helping you get to the top of the search engine results. With our renowned telehealth SEO management team, we’re committed to designing customized SEO, PPC, and social strategies that drive results- and new patients- to your telehealth company.
Telehealth SEO Tools
Our Search Engine Optimization Tactics
Organic Landscape & Competitor Assessment
Think of this as your preliminary SEO wellness check-up. We start by analyzing your telehealth SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.
Local SEO at Scale
At its core, healthcare is a local service. So, how do you develop local SEO strategies for dozens or hundreds of locations? You need an organized and scalable SEO strategy if you want to reach patients across markets. We have deep experience managing the complexities of scaling local SEO strategies from 20 locations to more than 500.
Multi-location Citation Management
Citations are a critical ranking factor for local search, and they can get messy as you scale. We ensure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
Future Thinking SEO Strategies / Entity Optimization
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for. These insights become the foundation for high-ranking content strategies and ensure you show up in results.
Strategic Link Building
Some agencies will acquire backlinks from who-knows-where and point them to your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients–and Google–will trust.
Full-funnel Content Strategy
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the funnel. This includes authoritative content for condition and treatment pages, as well as helpful blog content.
Site Architecture Optimizations
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure your site is properly structured to make it easy for both users to navigate and Google to crawl.
Scalable Technical SEO
Cardinal believes in creating scalable website structures that set you up for long-term success. This scalable technical framework ensures your content gets discovered, crawled, indexed, and ranked at a much faster rate.
Telehealth SEO Case Studies
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We value our strong partnership with Cardinal and their ability to consistently crush conversion goals, month over month. Communicative and responsive to our business objectives, the team is constantly looking for ways to improve performance and fuel our growth.
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