Healthcare groups are drowning in data and often miss opportunities to serve patients better, improve efficiency, and maximize their returns. Here’s a look at five strategies to help you leverage your data to fuel growth.
Read More
The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat. And in such a fiercely competitive vertical, the providers that differentiate themselves are those that find new and innovative ways to meet this increasing demand for elevated healthcare experiences.
Read More
With the announcement of the sunsetting of the Universal Analytics product in favor of Google Analytics 4, healthcare organizations are encouraged to migrate to the newer platform as soon as possible. In this article, we'll discuss the benefits of Google Analytics 4, the migration process, what the healthcare industry can expect from reporting after the migration, and how Cardinal can help provider groups efficiently navigate this transition.
Read More
In the private equity (PE) world especially, marketers are regularly asked to prove their worth. In this blog post, I explore some of the ways that CMOs, Marketing VPs, and other marketing professionals can improve how they report on marketing performance to their CEO or board of directors.
Read More
Before you launch a new ad campaign or cut your email newsletter, you need to understand which marketing activities are actually generating leads and revenue. The secret to understanding marketing’s impact? Closed-loop reporting.
Read More
If you read that title and thought, wait a minute, cookies are going away? I didn’t really know what they did in the first place! Read on for a refresher on what cookies do, as well as how cookieless browsers will affect your data collection and ad targeting.
Read More
Dental support organizations (DSOs) face some unique challenges to efficient reporting. In this blog post, I provide practicable ideas for reporting campaign results across multiple brands and locations. Plus, I give you my take on why you should consolidate campaigns and data (and how).
Read More
If you find yourself asking what your healthcare marketing team should be measuring, start here. Our team has developed a knack for shaping data-driven strategies, including how to integrate various marketing technologies. Read on for our top recommendations for taking your marketing analytics to the next level.
Read More
When you build a data-driven marketing function in a portfolio company, you lay the foundation for better business efficiency, investments, and speed of growth. To help you create this kind of value, we’ve put together our best practices for high-growth data management strategies in private equity.
Read More
How do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan.
Read MoreGreat partnerships start with great discoveries. We start with your business goals and budget, and then help you find the right digital marketing strategy to fuel growth.
Fill out the form to get started!
"*" indicates required fields
