We create custom Facebook ads that bolster your patient pipeline and lower your CPAs while we’re at it.
Your patients are spending time on Facebook. We help you meet them where they are via targeted Facebook campaigns that build demand early by connecting with patients at each stage of the sales funnel.
We intimately understand how your patients move through the sales journey. That’s why we develop targeted ad content that resonates with your patients no matter where they are in the funnel. This generates more high-quality leads at a lower cost, stamping down CPAs while keeping your dermatology pipeline full.
Cardinal employs patient-centric messaging strategies and creative to connect with them on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.
We don’t just create advertisements that look pretty on a web page. Those ads convert and lead paying patients directly to your dermatology practice, helping you optimize revenue and boosting your return on advertising spend.
We pride ourselves in our transparent workflows and seamless collaboration with clients. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time.
Even for dermatologists, there’s a lot of value to having a Facebook, LinkedIn, or other social media account promoting your dermatology services. Because not only does social media networking provide another venue to get out in front of potential patients, it is where everyone is spending their time these days.
Connecting with your patients through popular social media networks can expand your presence and allow you to better engage with those likely to be searching for their next respectable dermatologist. Skincare specialists actively engaging with followers to show that they care improves trust, credibility, and possibly drives more word-of-mouth referrals.
Therefore, it’s important to have an account, use it to its full advantage, and invest in social media advertising so that patients looking for effective skin treatments from dermatologists in their area can easily get the information they need.
Our comprehensive dermatology social media advertising agency ensures that patients consider you over any other skincare specialist when booking an appointment. Potential patients want to find someone they can trust, has the success rate to back up their practice, and put a face to the people who can diagnose and treat their skin problems to improve their looks and boost their self-confidence. Like investing in SEO, dermatology social media advertising is an essential component of a digital marketing plan that no one can afford to overlook.
Engage with New Patients Through Social Media
According to a recent study, 83 percent of adults in the United States are using the internet to look up health information, and around 35 percent of them are using it to diagnose a medical condition for themselves or someone they love. And as a dermatologist, you have a responsibility to help boost their quality of life while maintaining the credibility that you worked so hard for. And since everyone goes to the internet these days for help, information, and advice via their desktop computers or smartphones, it’s worth it to at least try social media…and be pleased when more patients start coming your way. With our dermatology-focused specialized social media experts, we can help you create engaging and informative posts that boosts your brand awareness and increases the number of conversions.
Social Media Advertising for Dermatologists
It’s great that you have a website (but if you don’t, then we can help with that, too), but the sole reason to have it is to attract web traffic. That’s when it’s time to back up the time and effort you put into building a website with SEO, PPC, and social media advertising tactics to help drive new patients there. Recently, Statista found that 63.4 percent of website traffic starts with the Google search engine… and fortunately, we know exactly what it takes to give you a presence amongst the billions of online searches that go on daily.Cardinal’s dermatology social media advertising management team is committed to using Facebook, LinkedIn, and other social media networking sites that your patients are regularly using to drive leads by creating quality content that people can relate to. Social media also gives us the opportunity to reach a wider audience and attract those who may not find you otherwise.
We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. We create more complex, high acuity patient journeys, including remarketing to patients, to keep your funnel full while driving down costs
We’re all about copywriting that converts. Every single ad Cardinal creates for your practice is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your door while reducing CPAs
Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.
We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze, test, and improve.
Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.
We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.
We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.
We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which audience resonates with which content.
We are thoroughly impressed with Cardinal’s ability to deliver a pipeline of high-quality leads to our door. Onboarding with them could not have gone any smoother, as they clearly value communication and transparency.
Where else can you reach 1,000 people for less than $5 in ad spend? We’ll help you create a custom, targeted Facebook advertising campaign to generate high-quality leads and bring new patients to your business. Get in touch with us to find out how—simply fill out the form to get started!
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